Leaning into the Power of the Medium
When Echo came to us to help them develop a conference attraction to promote their lawn and garden product line, we knew the obvious and easiest VR solution would also be a sorely underwhelming showcasing of their brand and the medium.
Simply putting a grass trimmer in a VR users hands just wouldn’t cut it. We needed more, like tornados and zero gravity and saw blades – stuff only VR could do. The Echo Chamber VR experience, in our humble opinion, is a great example of maximizing the potential of your medium.