Kids are way better at things that matter.
A senior Walmart executive was planning to give the keynote address at the National Retail Federation and wanted some media support to better engage the audience. The challenge her team put to us was how do we make the abstract idea of “convenience” and “saving time” something to be really valued?
How do we connect emotionally with the subject to drive it’s significance home? Well, we thought if you really need good answers to difficult questions, the best source is our kids. If you watch the video, we think you will agree. Smart cookies.